The Challenge.

Reboot a Legendary Franchise

When Disney announced that it would be partnering with Kawasaki for the upcoming theatrical release of the Lone Ranger movie. We were ecstatic for the opportunity to work with our former client Disney.

Our challenge was to help promote the movie's launch and somehow seamlessly marry this iconic series of the past with motorsports vehicles of today.

The Strategy.

Fearless Spirits Live On

Motorsports and Western-Themed movies obviously may not be a natural fit, but the bigger the challenge the bigger the payoff. By digging deep through brainstorming solutions we needed to discover common ground that both brands stood on. Our discovery, it takes a fearless spirit and a rebellious mindset to be a motorsports enthusiast and to both fight against the establishment.

The Solution.

Live the Legend

Summary:
By uniting common brands characteristics, we were able to create a cohesive launch campaign that both Disney and Kawasaki were exceedingly thrilled about. The movie premiere was a star studded hit with the film's stars, director and crew all enjoying the event.

My Role:

Created campaign deck, developed campaign tactics and pitched the client our campaign directions
Creative directed visual design, social media and movie premiere night supporting materials
Copy & Art Direction

Movie Poster Designs.

Design Concepts.

Movie Premiere.

A Decade for Disney.

As Disneyland Resort's Agency of Record we had the privilege to work on marketing programs including:
‍
• Disneyland Resorts Promotion Materials
• Disney's Birthday Club
• Pixie Prints: Online Photo Customization
• Disneyland Customer Emails

Kawasaki.com Mobile

Results.

Delivering for Disney

With over a decade of working with Disney in both the digital space and traditional advertising for both Disney Entertainment and Disneyland Resorts, we've had the privilege of working with this iconic brand with great success. With so many options at Disney's disposal, only the consistent ability to exceed expectations would earn a place by their side for this extent of time.