Resume.

Digital Creative Director
‍Shark Ninja – April 2021 - Current

Summary:
Hired to help shift their infomercial focused video group to get more digital video work. Within 2.5 years, drove a creative transformation of our division, driving a 999% increase of digital video work. This resulted in our division becoming the Global Video Studio, directing 95% of our global video work for digital and shortform content. We were also given the 3D, photography, and print divisions to direct as well.

Day-to-day responsibilities include providing creative direction to our internal team, freelancers, and agencies, plus hands-on concepting, copywriting, style/storyboard design, and motion graphics.

I've also co-planned video shoots, directed on-set talent, video edits, motion graphics, 3D animations, and video finishing. I built our Studio Intranet by learning SharePoint to support our growing internal team and I'm currently strategizing, designing, and building our Shark Ninja Studio public website in Webflow to elevate our agency status and awareness in the industry.

Digital Creative Director - Freelance
‍Truth and Advertising – April 2019 - Current

Summary:
Lead business development and campaign strategies for high-end clients such as Samsung, Howard's, OCTA, Daewoo. Direct all aspects of digital creative direction, including social media strategy, script writing, video editing, motion graphics, and art direction while improving operational processes.
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Select Achievements:

• Architected, conceptualized, and designed Samsung Ascend B2B global employee and partnership education and training online platform to improve employee work culture and satisfaction.
• Garner new businesses for Samsung, Howards and OCTA resulting in $900,000 in agency new prospects
• Accelerate operational improvements that result in savings and improved profit. Implemented Wrike project management system and agile design sprints, leading to 20% reduction in project turn-around time and increased employee satisfaction.
• Spearhead creative strategies for Howards, increased annual sales by 20% year over year.
• Clients: Samsung, Howard's, OCTA, Daewoo

Creative Director - Freelance
‍More Yellow – April 2019 - Current

Summary:
Led integrated influencer and digital campaigns in the gaming and entertainment industry for Ubisoft and More Yellow business ventures while overseeing creative direction, web & UX design, copywriting, art direction, and video development. Directed and liaised with a team of production staff, producers, motion graphics designers, video editors, and video directors to leverage social media video content and design for influencer campaigns.  
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Select Achievements:

• Planned and leveraged innovative influencer-based campaigns, social content, and designs for Ubisoft Games while managing aggressive deadlines and monitoring online sources for industry trends.
• Managed creative strategy and new business development for Ubisoft, Asus and Fandom.
• Led creative and art direction and digital media strategies for social influencer-based campaigns, resulting in 4.2 Million organic video views in 2 weeks.
• Drove process improvements utilizing Asana project management system and agile design sprints, resulting in 30% reduction in project turn-around time, cost savings, and improved profits.
• Clients: Ubisoft, Asus, Airheads, Fandom

Global Group Creative Director - Fulltime
‍Fuse Interactive – March 2000 - December 2018

Summary:
Global Creative Lead for Kawasaki Global account providing strategic leadership, creative direction, marketing mix strategy, and execution of global campaigns. Architected and designed main Kawasaki global websites and business tools, including B2C consumer facing vehicle portfolio with full e-commerce shopping and B2B full dealer network and government website with fulfillment. Planned and implemented high-impact innovative projects from concept to completion for global launch campaigns while researching industry trends and evaluated competitive products. Directed targeted campaigns focusing on ROI and best-in-class creatives to exceed client needs. 
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Select Achievements:

• Propelled the company from local interactive boutique of 16 employees to global and reputable, full-service agency of 75 employees, increasing billing by 300%.
• Devised and implemented strict procedures and quality standards for multiple projects, departments, and account departments to maximize agency profits, resulting in enhanced studio quality standards and production output.
• Developed high-impact creative projects from concept to completion, including, websites, broadcast tv, online video, social media, print ads, brochures, sales collateral and promotional content for global launch campaigns
• Key role presenting to C-level global executives to develop marketing plans and prioritized strategic goals
• Led and mentored a team of 21 of creative staff while overseeing recruiting, hiring, and training of new talents. Instilled a positive and collaborative environment that led to the development of award-winning designs for clients such as Kawasaki, Disney, and Verizon.
• Strategized and directed all aspects of video and photoshoots in addition to multiple animation and visual effect projects to ensure high quality deliverables that exceeds client expectation.
• Led global marketing teams and outside agencies to manage project progress, lead creative direction, negotiate vendor contracts and services to optimize overall project goals and ensure budget requirements were met.
• Managed integrated launch campaign strategy, social media, and creative direction while refining strategic communication and marketing plans. Maximized front-end design development against technological considerations to meet defined client and project goals.
• Clients: Activision, Boost Mobile, Disney, Dreamworks, Fender, Fox, HP, Hyundai, Kawasaki Global, Monster Energy, MTV, Nissan, Oakley, Quiksilver, Ruby's Diner, Samsung, Scion, Sony, Star Trac, Thales, Vans, Verizon

Additional Experience
‍Art Director – Fuse Interactive – CA
‍Senior Designer – Lawrence Mayo & Ponder Advertising – CA
‍Freelance Art Director – Quiksilver – CA
‍Freelance ‍Art Director – The Cimarron Group– Hollywood, CA