Let's Go.

Ninja Blast cordless blender

2018

about
The Ninja Blast cordless blender was one of my favorite products and projects to be a part of. This product is for anyone with an on-the-go lifestyle, so we created a video with non-stop energy and fun. Everyone from our cast, crew, and team put every ounce of energy to pull this challenging launch off with the mantra of "Let's Go!", so of course I found a song called "Let's Go!", and named this spot "Let's Go!". But I also could've called it "Blast Off!" because everyone likes a good pun.
DISCIPLINES
Creative Direction
Scriptwriting
Casting
Photography Direction
Art Direction
Motion Graphics Direction
Set Design Direction
Post-Production Direction
Overview