Build an Immersive E-Commerce Experience with a Custom Furniture Builder
Exemplis is the parent company of 6 major brands in the furniture, personal, luggage, and gaming chairs. During the height of the Covid-19 pandemic, they approached me with a very unique and critical business challenge ... To very quickly help them pivot their B2B "Sit On It" office furniture business and website, built for furniture dealers, and create a Direct to Consumer e-commerce website to help boost sales. My role was to strategize, architect, design, and direct website engineering on their new D2C "Work From Home" website.
The Strategy.
Create an Custom Experience for a Completely New Customer
The pandemic brought a lot of unique challenges to us all, one being the isolation and need to create a workspace at home. My approach was to introduce the general public to the brand, educate them about their "Work From Home" product line, and excite them with the ability to customize the furniture to match their personal style and home decor to get them to buy.
The Solution.
Bring a Little Happiness to Home Offices by Making it Uniquely You
The solution was a bright, colorful, yet professional design geared towards giving customers a way to create their own little happy home office oasis. The solution was an intuitive design that was clean and simple, and driven by rich product photography. And strategically geared towards driving them to a robust product detail page with an in-page 3D furniture builder to personalize their office chairs and tables to match their style and home decor.
It also included a UI Design System that followed Brand Guidelines and created, reusable content blocks future growth and consistency across the site.
The Result.
Happy Customers & Happy Clients
The site was a resounding success and not only boosted sales above projections, but also introduced the brand to a whole new audience. Customers have affirmed their love through positive feedback and provided 4-5 star reviews for both the products and site experience.
