Decipher 91 Pages of Research & Architect a New Experience
Corgan Architecture and Design is one of the top private firms in the nation. They felt their previous site was superficial, outdated, and didn't show the depth of their work, processes, thinking, culture, or innovation. The ask, was a complete overhaul their website, branding, and user experience replacing it with something that embodied their unique, and inspiring company culture in addition to highlighting their case studies, thought-leadership. My initial challenge was to decipher an extensive research deck of 91 pages and come up with a game plan.
Rearchitect the Business
My approach to tackling this monumental task, was to first create Creative Brief and content outline for all teams to align to and to get all the research funneled into a strategic action plan. The result of this critical first step allowed for the production of a sitemap, and wireframes.
Agility in Motion
The final solution included a UI Design System that followed Brand Guidelines and created, reusable content blocks for consistency across the site. The site's execution utilizes a unique sidebar global nav, parallaxing motion, user interactions, videos, and dynamic content modules.
A World-Class Site worthy of a World-Class Firm
Corgan was thrilled with the results of the website, and they especially loved the strategy, organization, and architecture of the site. Plus, they had the ability to create their own new pages utilizing the Drupal CMS along with the design system components to keep their site consistent and as alive as their new brand look.
