The Challenge.

Rearchitect the Business

With a domestic website in desperate need of a complete overhaul, Kawasaki wanted their website to do more than just display their vehicle catalog. They needed a website that competitively positioned their 13 sub-brands, an education tool that compelled customers to buy, and powerful sales tool to jump-start downward-trending sales.

Strategy.

Create a Best-in-Class Global Platform

Our strategy was to create an industry-best, enterprise-level and responsive website engine that would not only educate and sell Kawasaki vehicles, but also introduce eCommerce, plus establish a unified global brand that was capable of being adopted globally.

The Solution.

Excite, Educate, and Sell.

This responsive, global enterprise-level redesign was aimed at transforming Kawasaki's consumer and in-dealer businesses. It provided significant content upgrades with the use of interactive education modules, vehicle builders and, for the first time, dealership inventory and warranty information for a completely personalized experience.

Responsive Design.

Product Catalog.

Kawasaki.com Mobile

eCommerce.

Kawasaki.com Mobile

Kawasaki.com Mobile

My Role:

Led business interviews and developed requirements
Provided SWOT analysis and recommendations
Develop user personas, use cases, and customer journey
Lead usability and heuristic evaluations
Designed winning concept
Creative Directed design build-out, style guide and testing

Top Features.

Results.

Award-Winning Global Site

Highlights:‍

Summary:
Kawasaki was so satisfied with our performance, they made us Digital Agency of Record for our efforts. With quantitative metrics proving that Kawasaki.com was consistently leading the industry, this global enterprise-level redesign completely transformed their digital and in-dealer businesses. The domestic website was so well-received by the industry and Kawasaki executive management, that it became the platform of choice for Kawasaki global.

Global platform
Adobe Site of the Day
eCommerce powered by ShopifyPlus
Consistent sales growth and market share
Multi-lingual, multi-regional custom CMS