Build a Monster Army of Extreme Athletes
Monster Energy is an icon in not only the energy drink world but the action sports world as well. So when Monster approached us to help them strategize and launch their new digital platform aimed at recognizing, sponsoring and rewarding amateur athletes, we naturally jumped at the opportunity.
Create Easy-to-Use Website with Social Integration
Create Easy-to-Use Platform
with Social Integration
With a seemingly blank slate to help Monster develop this program, we strategized not only a website and mobile app, but also a go-to-market and promotion program to help launch this amazing new platform. Once the new visual branding and brand voice was established we moved into wireframes and click-through prototypes to get the plan ready.
Monster Army Branding,
Website and Mobile App
Monster Army Branding, Website and Mobile App
Summary:
We developed a responsive design solution with social integration, local riding hotspot locations, community rank boards for additional bragging rights and much more. Our solution was widely celebrated by both Monster and by athletes. With scores of users scrambling to sign up and get sponsored plus get free Monster Gear. As a result of this effort we were given multiple Monster Energy web design projects along with Motion Graphics and other joint initiatives with Kawasaki.
My Role:
- Brand and Business Strategy
- Conducted demographic interviews and delivered business requirements
- Developed user personas, use cases, and customer journey
- Created site architecture, clickable prototypes, usability evaluations
- Designed winning concept and logo
- Creative directed interior pages and mobile app
- Directed style guide development and oversaw development
